Consultancy was founded in 2012 by two consultants who had spent a decade watching good strategies stall. The analysis was rarely wrong. What went wrong came later — in the budget round, the first difficult hire, the quarter when the old priorities quietly came back.
We set out to build a firm around that second half of strategy: small, senior teams who help leadership make clear choices and then stay close enough to see those choices through. We still work that way. The partner who scopes an engagement leads it day to day, and every long engagement has an agreed exit date.