
Logistics Operations
Fictional engagementRewiring a regional distributor around two hubs
A regional food and grocery distributor, around 1,400 people12-week design, 9-month delivery
Challenge
Three ageing depots, a growing share of small, frequent orders and a cost-to-serve nobody could explain by customer. Two previous network studies had produced recommendations and no decisions.
Approach
- Built cost-to-serve by customer and route with the finance and transport teams, using their own data rather than a model only we understood.
- Tested three network options against service, cost and risk with depot managers in the room — including the option to do nothing.
- Ran a transformation office through the transition, with weekly service tracking and a clear trigger for pausing each phase.
Outcome
The leadership team chose a two-hub network with a protected service promise for the top customer segments. The transition ran in three phases and the third depot closed on the planned date.
−11%
Cost-to-serve per case
96.4%
On-time, in-full during transition
3 → 2
Primary distribution hubs
Illustrative demo figures.
“The model was useful. Having the depot managers argue with it was what made it work.”




